Shaping the Future of Better-For-You Snacks
Consumers are seeking out better-for-you (BFY) snack options as health and well-being remain top of mind. When choosing healthy snacks, consumers want foods and beverages that offer functional nutrition benefits to satisfy cravings and help keep them full longer. Among these benefits, protein ranks highest, with 46% of consumers prioritizing it when shopping for healthy snacks.¹
