Taste: How to Deliver Consumers’ #1 Driver

Throughout the years, surveys show that food trends and consumer demands come and go, but one constant remains...Taste is #1 with consumers when it comes to making their food and beverage choices. In fact, according to the International Food Information Council, when surveyed over the last two decades, consumers have consistently named TASTE as the factor with the greatest impact on their decisions to buy foods and beverages. In 2023, nearly nine in ten consumers rated taste their most important purchase factor, an even higher impact than the year before.1